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This Privacy Policy describes how American Lighting, Inc. (“American Lighting”, “we”, “our”, or “us”) collects, uses, shares, and protects personal information when you interact with American Lighting, including our websites, social media accounts, and emails (collectively our “Services”). This Privacy Policy explains:

Please note that this Privacy Policy does not apply to non-American Lighting websites or services that state that they are offered under a different privacy policy. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

For questions about our privacy practices, please email us at orders@americanlighting.com or call us at (800) 285-8051.

1. THE INFORMATION WE COLLECT

Depending on the nature of your interaction with American Lighting, we may collect personal information as follows:

  • Directly from you, when you provide information to us or interact with us: 
  • Account information, including your name, email address, selected password, and communications preferences when you create an American Lighting account. 
  • Contact information, including your name, telephone number, email address, mailing address, and any other information you choose to include when you communicate with us via email, mail, phone or other channels.
  • Transaction information, including your payment card details, products purchased, and transaction history when you make a purchase through the Services. 
  • Your image captured by security cameras at our properties. 
  • Any additional information you choose to provide, including questions, suggestions, and feedback.
  • Automatically from you, device information and online user activity when you utilize our websites, as described in the next section. 

Some of this information may be collected by external parties on our behalf. For example, we use a payment processor when you engage in a transaction with us; American Lighting does not itself collect or store payment card information.

If you provide us with personal information regarding another individual, you represent that you have that individual’s consent to do so and to permit us to use the information in accordance with this Privacy Policy.

When you interact with our websites, certain information about your use of our websites is automatically collected, including:

  • Usage details about your interaction with our websites, such as the date, time, and length of visits, specific pages or content accessed during the visits, search terms, frequency of the visits, and referring website address.
  • Device information about the device you use to access our websites, such as IP address, device type, unique device identifier, operating system, browser type, and mobile network information.
  • Location information where you choose to provide our websites with access to information about your device’s location. 

Much of this information is collected through cookies and other tracking technologies, which may be operated by our partners who assist us in collecting information about usage of the websites, security, and fraud prevention. For example, we use Google Analytics to collect usage details. You can learn more about privacy and Google Analytics by visiting https://support.google.com/analytics/answer/6004245, and opt out of collection of your data by using the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. We may also use cookies set by other third-party partners. 

You can control how your information is collected by cookies as described in YOUR INFORMATION CHOICES.

3. HOW WE USE YOUR INFORMATION

We use the personal information we collect from you to:

  • Provide our Services to you, including to create and manage your account, manage transactions, and fulfill orders.
  • Respond to your requests and questions, communicate with you, provide troubleshooting and other customer support, provide important notices, and send you information on products and services that may be of interest to you.
  • Manage, maintain, and operate the websites, diagnose or fix technology problems, monitor the performance of the websites, and understand how you access and use the websites.
  • Improve the Services and grow our business, better understand our customer base, administer surveys for market research and customer satisfaction purposes, and conduct internal research, data analytics, and other business analyses.
  • Design and administer marketing and promotional campaigns and understand the effectiveness of these campaigns.
  • Engage in risk management and compliance activities, including financial, tax, and accounting audits.
  • Comply with legal requirements, including as part of a judicial proceeding, defend against legal claims or other demands, respond to subpoena, court order, or other legal process or request, protect the rights of American Lighting, you, or others, and detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal. 

We may use and share information in an aggregated or de-identified manner data at our discretion, including for research, analysis, modeling, marketing, and improvement of our Services.

4. HOW WE SHARE YOUR INFORMATION

We may share the information we collect in the following instances:

  • With service providers that we believe need the information to perform a technology, business, or other professional function for us such as billing and collection, shipping, IT services, maintenance and hosting of our websites, payment processors, accounting, auditing, and tax services, and other professional services.
  • With analytics partners who collect information via tracking technologies on our websites to assist us with measuring visits and traffic on our websites so we can measure and improve the performance of the websites.
  • With entities in our corporate family, for purposes consistent with this Privacy Policy, to carry out our Services, and to the extent permitted by law.
  • When a corporate event occurs, we reserve the right to transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.
  • For legal purposes, where necessary to comply with the law, in response to court orders, law enforcement or legal process, including for national security purposes, to establish, protect, or exercise our legal rights, as required to enforce our terms of use or other contracts, to defend against legal claims or demands, or to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.

5. HOW WE PROTECT AND STORE YOUR INFORMATION

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf. If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries.

6. YOUR INFORMATION CHOICES

You may have certain choices when it comes to how we collect and use your personal information:

  • Account information: Please visit your American Lighting account to view and update certain personal information associated with your account, such as your contact information.
  • Cookie preferences: You have several options to control our collection of information through cookies:
    • To manage cookie preferences, please visit URL to access our cookie management tool. You will need to set preferences on each device you use to visit our websites.
    • Your browser or device may include “Do Not Track” functionality; please note that we do not respond to such signals. However, our websites are designed to honor Global Privacy Control signals.
    • You can modify your browser setting to disable or reject cookies across the internet; but if you do so, some features of our websites may not function properly or be available.
  • Email marketing: If at any time you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any email

7. UPDATES TO THIS PRIVACY POLICY

We may make changes to this Privacy Policy from time to time. The date at the top of this Privacy Policy indicates when this Privacy Policy was last revised. We may also notify you in other ways from time to time about the collection, use, and disclosure of your personal information described in this Privacy Policy.

8. ADDITIONAL NOTICE: CALIFORNIA RESIDENTS

California Notice at Collection

Aa California resident, you have the right to receive certain disclosures regarding our collection, use, and disclosure of your personal information, as well as certain rights to your personal information. California residents will not receive discriminatory treatment for exercising these privacy rights.

Collection, Use, and Retention

California law requires us to provide information regarding the criteria we use to determine the length of time for which we retain personal information. We utilize the following criteria to determine the length of time for which we retain personal information

  • The business purposes for which the information is used, and the length of time for which the information is required to achieve those purposes;
  • Whether we are required to retain the information type in order to comply with legal obligations or contractual commitments, to defend against potential legal claims, or as otherwise necessary to investigate theft or other activities potentially in violation of our policies and procedures applicable to you or against the law, to ensure a secure online environment, or to protect health and safety;
  • The privacy impact of ongoing retention on you
  • The manner in which information is maintained and flows through our systems, and how best to manage the lifecycle of information in light of the volume and complexity of the systems in our infrastructure.

Individual pieces of personal information may exist in different systems that are used for different business or legal purposes. A different maximum retention period may apply to each use case of the information. Certain individual pieces of information may also be stored in combination with other individual pieces of information, and the maximum retention period may be determined by the purpose for which that information set is used.

The following chart describes our practices with regard to the collection, use, and retention of your information if you a California consumer, including a business contact, customer, or website visitor. The categories we use to describe the information are those listed in California law. Certain information may fall into multiple categories, and in some circumstances, how we use and how long we keep the information within each category will vary. The examples listed below are illustrative and do not represent a complete description of the information we process.

Personal Identifiers

Examples of what we collect: Name, email address, physical address, unique identifiers (such as those assigned in cookies).

Sources: Directly from you; from third parties.

Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.

Retention Considerations: Certain identifiers are maintained throughout our relationship with you in order to provide the Services. When we no longer provide Services to you, we may still need this information for a period of time for business and legal requirements.

Personal information categories listed in the California Customer Records statute

Examples of what we collect: Telephone number, credit card number.

Sources: Directly from you; third parties.

Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.

Retention Considerations: Certain identifiers are maintained throughout our relationship with you in order to provide the Services. When we no longer provide Services to you, we may still need this information for a period of time for business and legal requirements.

Commercial information

Examples of what we collect: Transaction information, payment records.

Sources: Directly from you; third parties.

Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.

Retention Considerations: The law requires us to maintain these records for a period of time, which varies by state.

Internet or other similar network activity

Examples of what we collect: Unique numerical identifier, device ID, browsing history, search history, IP address, interaction with a website.

Sources: Automatically from you; third parties.

Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.

Retention Considerations: Internet or other similar network activity is typically deleted at regular intervals when the information is no longer necessary for the purpose for which it was collected.

Audio, electronic, visual, thermal, olfactory, or similar information

Examples of what we collect: CCTV footage.

Sources: Directly from you.

Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.

Retention Considerations: CCTV footage is deleted at regular intervals when the information is no longer necessary for the purposes for which it is collected.

Sensitive information

Examples of what we collect: Password or credentials allowing access to an account.

Sources: Directly from you.

Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.

Retention Considerations: Certain identifiers are maintained throughout our relationship with you in order to provide the Services. When we no longer provide Services to you, we may still need this information for a period of time for business and legal requirements.

Inferences

Examples of what we collect: Interests, preferences, consuming tendencies.

Sources: Created about you based on other personal information you provide.

Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.

Retention Considerations: he retention period for this type of personal information will vary depending on the nature of the underlying information from which the inference is created.

We do not collect the following categories from our California consumers: protected classifications, biometric information, geolocation data, employment information, or education information.

Disclosures for Business Purposes

All enumerated categories listed above may be disclosed for a business purpose to service providers and contractors, which are companies or individuals that we engage to conduct activities on our behalf.

Sales and Sharing of Information and Right to Opt Out

California law also requires us to provide you with information regarding the parties to whom we sell (disclosing personal information for monetary or other benefit) or share (disclosing personal information for purposes of cross-context behavioral advertising) your information. We do not share personal information for cross-context behavioral advertising.

Like many companies, we use cookies and other tracking technologies to improve our websites and optimize and analyze your experience on our websites. Some of these uses are considered a “sale” under California law. Below are the types of information “sold” via cookies:

  • Identifiers: Analytics partners.
  • Internet or other similar network activity: Analytics partners.

We do not knowingly sell the personal information of minors. You can opt out of the sale of your information to third parties by visiting our Do Not Sell or Share My Personal Information page at [url to cookie management tool].

Rights

You have the right to access, delete, and correct certain personal information we collect about you. You may submit a request to exercise these rights by filling out a Privacy Request Form at [url to webform] or calling us at (800) 285-8051. In order to process your request, we must verify your request. We do this by asking you to provide personal identifiers we can match against information we may have collected from you previously and confirm your request using the email account stated in the request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

While you have the right to limit use of your sensitive personal information, we only process your sensitive personal information for purposes allowed by law and therefore do not offer an option to limit further processing.